Founded in 2000 by Michael Deem, Echo Salon is a pillar of the Grand Rapids Heartside Business District.  


Brandi Rinehart managed the growing salon since 2009, developing a rich tradition of customer service and styling excellence. In 2017, Melissa Looman assumed the reigns of ownership and management of Echo. Brandi remains one of Echo's most valued stylists. Melissa is a graduate of Douglas J Aveda Institute Grand Rapids (2011) and is a professional stylist. She envisions Echo Salon to be a warm environment where guests feel comfortable and cared for.


Cancellation Policy

Echo Salon requests a credit card in order to reserve an appointment.

In the event that you would need to cancel or reschedule a reserved appointment Echo Salon requires 24 hours notice. If 24 hours notice is not given for a cancellation, the reserved credit card will be charged 50% of the service that was scheduled. 

Please be aware that if you are more than 15 minutes late for your appointment, we may not be able to provide the service for which you have been scheduled for and a cancellation fee will apply.

Medical and family emergencies are exceptions.

This policy was created because our stylists are paid by commission. When a guest misses an appointment, stylists do not receive pay for that time. Thank you for respecting our team members as much as we do.

Children Policy

For the safety and relaxation of all our guests, please only bring children who have scheduled appointments.

Redo Services

At Echo Salon, we guarantee our services, so if a service does not meet your expectations, we offer redo appointments. Guests may call to schedule a redo within one week of the original appointment. Redo services must be booked within a week of this call. Echo Salon reserves the right to charge for any products used during the redo service.

Returns and Exchanges

We stand behind the product lines we carry. If a retail product purchased at Echo Salon does not meet your expectations, it may be exchanged for another retail product within 14 days of the original purchase date. Please note that we do not offer refunds. All brushes, styling tools, and makeup are final sale.



Monday: Closed

Tuesday: 10a-8p

Wednesday: 10a-8p

thursday: 10a-8p

friday: 10a- 7p

Saturday: 10a-4p

Sunday: closed




Usually metered street parking is readily available. There is also a Spectrum Health parking lot on LaGrave one block South of the Salon.

We encourage our guests to use the MOTU app or we can provide change for the meters.

After 5pm and on the weekends, most metered street parking is free. 


Open Positions

Stylist and Sugarist

At Echo Salon, we enhance and inspire inner beauty with outer beauty. We believe in providing the highest possible level of service to our guests. Currently, we do not have enough stylists to fill the demand of guests. 

The ideal candidate has strong desires to do both hair and hair removal. We train our sugarists through Alexandria Professional and will pay for 50% of your certificate program. 

This position will pay $10/hour minimum or 50% commission. We also pay a 10-15% commission on retail product sold.

Our ideal candidate has:

  • A valid cosmetology license in the state of Michigan

  • Full-time or part-time availability including evenings and Saturdays

  • A positive, cheerful attitude

  • Ability to multi-task 

  • Organizational skills

  • Ability to stand all day

  • Flexibility with all hair types

  • A desire to learn

We offer:

  • 50% reimbursed continued education

  • Marketing 

  • Mentorship and training program for newly licensed professionals

  • 2 weeks of unpaid vacation during your first year

  • A promotion program that rewards you for moving up

Experience for this position is highly sought-after, but we will consider applicants without experience.

Please drop off a resume, a cover letter, and a printed portfolio or link to online portfolio (professional Instagram or Facebook pages are acceptable) IN PERSON at Echo Salon.