Romantic Spring Bridal Shoot

This past week, we partnered together with a few wonderful local wedding vendors to create a styled photoshoot that showcased our work and let us stretch our creative wings!

It was a lovely March day for a photoshoot- we decided to stay indoors, of course, and started the day at Echo for hair and makeup. Kristi and I tackled the hair for our three models and Ash took care  of the makeup. The theme of our day was romantic and whimsical, and I feel like we hit the nail on the head with this idea. 

Ash used our professional airbrush makeup to create flawless skin on each of the models and kept the look very natural and pretty, with pastels, gold tones, and fluttery lashes. She also tried out some new lip glosses that we're experimenting with from Grande Cosmetics. We loved the way they hydrated and plumped the lips while leaving a soft color.

Kristi worked on an intricate, soft updo on Ray that made her look like a goddess! She used braids and curls to add volume and depth to the updo.

I used Hani's natural texture to create a faux-hawk style that created a divine shape. I did dutch braids up the sides and back and left her bangs out to compliment her face shape.

I created a loopy, soft braid for Emma that showed off her awesome balayage color and played up the boho style of her dress.

I love when we can collaborate together with other local artists who are truly passionate about their crafts. It inspires us all and makes our city an even better place to be! 

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So many gorgeous pictures! I will post more on our Facebook page. Thank you to all who participated! What a fun, inspiring day! 

PHOTOGRAPHY: Alyssa McElheny Photography 

FLORAL and TABLE: Damsel Floral

GOWNS and ACCESSORIES: Ali Nicole Bridal


MODELS: Hani, Emma, Ray

All About R+Co

We took the time to search far + wide for the perfect professional product line to bring in to Echo that would best support your hair's needs, our stylists' thirst for education, and our mission. We finally found the perfect blend of all of those things in R+Co (short for Rogue and Company- how cool is that!)

This amazing professional hair care line was developed by three hair stylists with a mission to provide the very best for our stylists and guests in quality, ingredients, and price (yes, a professional brand that actually cares about cost!). The three founders all specialize in different avenues of the hair industry- one as a salon owner and men's grooming specialist, one as a fashion/runway stylist, and one an editorial stylist (for magazines, ads, etc.) 


Although this is a young brand, it is making waves in the world of hair and fashion! 


Here's a few cool things that we especially love about R+Co:

Packaging- To lower costs and look amazing, the pictures on the packaging are taken by the people who work for R+Co corporate, and even though it looks amazing, the packaging itself is very basic to keep costs low. Almost every bottle is recyclable. Each product is designed to  invoke a feeling, place, style or attitude.

Unisex- All products are made for men or women. The scents are not feminine or masculine, they're just good.

Cost- Almost every product is under $30. 

Travel Friendly- Many of our products come in travel size, and if it doesn't, we will help you find one that will work just as well!

Ingredient Conscious- They take out all the junk and leave us with the good stuff! No parabens, sulfates, mineral oil or petrolatum. They're also all vegetarian, cruelty-free, gluten-free, and color/ chemical safe. 

Scent- All of the products have a common citrus base, so they can be mixed and layered and will never conflict with one another.

Ease of Use- The products were designed without "rules". Many of them can be used on wet or dry hair for different things. They can be layered for stronger staying power. They're basically fool-proof! 

Education and Support- R+Co supports the stylists in their salons with great education and product specialists who are able to answer any questions we have. 

Salon Exclusivity- R+Co is against diversion (selling the product from anyone but salons and their direct website). Because of this, they can put more into the salons they work with and the products they develop.

SO MANY THINGS! I could go on and on, but the best thing to do is see for yourself. Come pick up some new R+Co products today and refresh your hair and your style.



Salon Grade Shampoo and Conditioner: Is it Worth it?

Salon Grade Shampoo and Conditioner: Is it Worth it?

For many, buying shampoo is just another item on the grocery list- something you don’t give a second thought about. However, as more of us continue to educate ourselves with the goal of taking better care of our bodies, we are realizing that this also applies to hair care.

New Seasons

New Seasons

Echo Salon is a pillar of the Grand Rapids Heartside Business District. In our 18 year history, we have gone through a few changes- mostly for the better. Changes can be challenging, but with the right attitude and attention to detail, we believe they can be good. So today, we are announcing that after eight years of ownership and working full-time as a hairstylist, Brandi Rinehart decided to hand over the reigns of ownership to Melissa Looman.